120 YEARS LEADING THE MEAT INDUSTRY
Master Meat Experts since 1906
Since 1906, we have been innovating with passion, quality and responsibility. We are master butchers who combine tradition and excellence with a forward-looking vision.
VIÑALS
Master Meat Experts since 1906
More than a century driving innovation, quality and passion for meat.
We were born in 1906 and, 120 years later, we continue writing our story with passion, vision and commitment. We are a family of entrepreneurs who have known how to evolve, adapt and lead a new way of understanding the meat industry.
Today, the fourth generation — Toni, Pol and Marc Viñals — take the baton with enthusiasm, responsibility and a renewed vision, determined to take the family project to a new level, with the same passion that inspired their predecessors.
LEADERSHIP
A story that inspires us, a future that drives us
We were born in 1906 in Mataró with a small butcher shop and, generation after generation, we have evolved, adapted and led a new way of understanding the meat industry. Today, under the direction of the fourth generation, we continue writing our story with passion, vision and commitment.
We are bigger, stronger, and we continue moving forward with the same enthusiasm as our ancestors.
COMMITMENT
Responsibility at every step of the value chain.
That is why we control the entire process: from our own livestock and animal welfare, to product innovation and the purchasing experience. We hold international certifications (ISO 9001, IFS Food, Halal, Organic, Animal Welfare) and promote responsible and safe production at every stage.
Our 4 commitments:
Food Safety
Customer: Quality and Service
Rigor: High efficiency in processes
Human team: Well-being of people
In every decision, we place respect and responsibility at the center.
PRODUCTION
From Origin to table, with our own seal.
Every process is supervised with rigor and every product reflects who we are:
Master butchers with a passion for innovation and detail.
Our Argentona plant and facilities allow us to guarantee industrial excellence, traceability and top-level food safety.
We have cutting rooms, maturation areas and state-of-the-art technology that ensure food safety and excellence in the final product.
GLOBAL PRESENCE
A brand with local roots and international projection
We export to more than 10 countries and take part in the most relevant food industry trade fairs.
At VIÑALS, the future is not awaited: it is built.
We consolidate markets
We strengthen our national and international presence
We constantly innovate
Developing new products and processes that anticipate the future
We build strategic alliances
Our partners and clients share our vision
OUR BRANDS
One group, four pillars
Each brand meets a specific need. All share the same DNA: quality, knowledge and trust.
Meat industry and R&D. Excellence and traceability from the origin.
Unique solutions for the restaurant sector. Where meat becomes haute cuisine.
Our direct connection with the consumer. The pleasure of buying from master butchers.
Our innovation laboratory. The space where the next meat revolution is born.
HISTORY
120 years of falling in love with the future
It all began in 1906 with Antoni Viñals Mitjans and his butcher shop in Mataró.
Later, Manel Viñals Soler founded one of the first refrigerated slaughterhouses in Catalonia, marking a milestone in the sector.
The third generation took the brand to Europe, consolidating our international projection.
Today, the fourth generation inherits that legacy with the same passion and drives it towards new horizons.
A journey that began more than a century ago and that today pushes us to dream, to keep growing and to enjoy the path ahead.
©2025 • All rights reserved • Developed by dogwood.es